I believe that many people will be fascinated by the shape, color or meaning of the food packaging bag, which will lead to the impulse to buy. This also directly shows the importance of food packaging bags, and also shows that the shape, color and meaning of food packaging are important considerations that cannot be ignored in packaging design.
When designing the shape of a food packaging bag, the consumer and the product will be considered. For consumers, the packaging designs on the market are becoming more and more convenient, such as easy to carry, easy to use, etc. Therefore, flexible packaging design and diversified size design have become one of the mainstream trends in packaging design. From the product point of view, packaging design generally starts from the source of raw materials, product functions and other characteristics. For example, the design of the wildly successful Nongshanquan natural mineral water bottle was inspired by the falling of water droplets.
In many commodity packaging designs, they can attract consumers’ attention in the fastest, most eye-catching, and most pleasing way. Rich colors convey a variety of different interests, showing different quality styles and decorative charms.
The choice and combination of colors are very important in packaging design and are often the key to determining the quality of packaging design. Under the influence of minimalism, get rid of the shackles of traditional colors due to their attributes, combine modern packaging design theory and commodity attribute requirements, and use non-colored gold, silver, black, white, and gray to design packaging, which will display the goods. Eternal beauty. The special nature of the colorless system provides a stage for the packaging design of many commodities to show its charm.
In addition to the uniqueness of shape and color, packaging that can express special meaning is always more likely to resonate with consumers. Vibrant packaging often incorporates specific cultural connotations or cultural heritage. The author believes that this culture should include brand culture, corporate culture, technology culture, historical culture, etc.; with culture, it will naturally show “taste”. The so-called “Chinese poetry and calligraphy spirit” has no special moral integration. Gorgeous packaging may appear pale due to lack of cultural support, lack of affinity and attractiveness, and it is difficult to arouse people’s psychological resonance, so it is difficult for consumers to identify with the brand psychologically.
Food packaging bag design is not only a means to enhance consumers’ desire to buy, but also a reflection of brand culture. Unique packaging is not only a symbol of the brand, but also a silent spokesperson for the product. It not only promotes products and brands, but also affects consumers’ desire to buy, which can be said to kill two birds with one stone.